You (or you in your group of 2-3 total) represent a public relations/advertising agency and will “pitch” your ideas for an ad/PSA campaign designed to meet the goals of an advocacy group or government agency. You can focus on advocacy, awareness, education or call to action. For this project you will submit the following:
A one page briefing paper (with an additional *bibliography page) with research on your topic and how it relates to your target audience for the ad campaign including why this topic is timely, in the news, and politically relevant. You must use databases/scholarly articles for this research.
I. Introduction to topic, topic background.
II. Explanation of target group for your PSA and why is this PSA campaign needed.
III. Explanation of how the topic is timely, politically relevant and tied to current events/news.
IV. Discussion of impact of PSA campaign and potential solutions related to the topic.
* a separate bibliography page (MLA) NoodleTools
A plan, storyboard and script and final submission for each of the following elements.
A combination of two of the following:
Two 15 second PSA video ads
One 30 second PSA video ad
Four radio PSA spots (15 seconds each)
Four PSA print ads
Four Social Media PSA campaigns: Instagram ad, TikTok ad, Facebook ad post, Twitter tweets and/or Snapchat ad.
Elements of this project will be due before the final submission date. The completed project will be due on or before May 12th
at 11:59 PM.
*create in Noodle Tools
If you created a social media campaign/print ads, download images as PDFs and submit the PDFs to Canvas.
If you created a video using iMovie, export your movie as a file and then upload it to Studio in Canvas. Follow these instructions for how to submit your video.
If you created a video/radio spot using WeVideo, follow the instructions below.
As always, if you need help, use our "Ask a Librarian" feature located on the right side of your LibGuide.
Take a few minutes with your group to define and understand these words in the context of our project:
|campaign advertisement||storyboards||advocate (verb)|
|copyright laws||voting advocacy||issue advocacy|
Here are the keys to having a successful PSA campaign (adapted from this article):