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2022 Topics

  1. Daylight Saving Time
    • The senate recently took on the issue of daylight saving and states are considering changing it so they could gear it toward the state of Kansas or Congress. The state and local newspaper links currently the project would still work.
  2. Voting Rights
    • From a national holiday on election day to voter oppression, mail-in ballot controversy and access to voting across the states, low voter turnout, etc.There are plenty of areas they can focus on.

Assignment Guidelines 2022

You (or you in your group of 2-3 total) represent a public relations/advertising agency and will “pitch” your ideas for an ad/PSA campaign designed to meet the goals of an advocacy group or government agency. You can focus on advocacy, awareness, education or call to action. For this project you will submit the following:

  1. A one page briefing paper (with an additional *bibliography page) with research on your topic and how it relates to your target audience for the ad campaign including why this topic is timely, in the news, and politically relevant. You must use databases/scholarly articles for this research.

    I.  Introduction to topic, topic background.

    II.  Explanation of target group for your PSA and why is this PSA campaign needed.

    III.  Explanation of how the topic is timely, politically relevant and tied to current events/news.

    IV.  Discussion of impact of PSA campaign and potential solutions related to the topic.

    * a separate bibliography page (MLA) NoodleTools

  2. A plan, storyboard and script and final submission for each of the following elements.

  3.  A combination of two of the following:

  • Two 15 second PSA video ads

  • One 30 second PSA video ad

  • Four radio PSA spots (15 seconds each)

  • Four PSA print ads

  • Four Social Media PSA campaigns: Instagram ad, TikTok ad, Facebook ad post, Twitter tweets and/or Snapchat ad.

Elements of this project will be due before the final submission date. The completed project will be due on or before May 12th

at 11:59 PM.

*create in Noodle Tools

Project Submission

If you created a social media campaign/print ads, download images as PDFs and submit the PDFs to Canvas.

If you created a video using iMovie, export your movie as a file and then upload it to Studio in Canvas. Follow these instructions for how to submit your video.

If you created a video/radio spot using WeVideo, follow the instructions below.

As always, if you need help, use our "Ask a Librarian" feature located on the right side of your LibGuide.

Before we begin...

Take a few minutes with your group to define and understand these words in the context of our project:

campaign advertisement storyboards advocate (verb)
copyright laws voting advocacy issue advocacy


How to Have a Successful PSA Campaign

Here are the keys to having a successful PSA campaign (adapted from this article):

  1. Decide on the focus of your campaign. Which mitigation strategy are you going to focus on?
  2. Research! Know your stuff and use the most up-to-date info as possible.
  3. Consider your audience. Are you targeting teens? Adults? Kids? This will impact how you convey your message.
  4. Grab your audience's attention. Watch Mrs. Bowlin's favorite 90s PSA here. It's the perfect example of how a simple statement and a frying pan can be all the audience needs to get the point across.
  5. Create a script, but keep it simple! You need to be concise and choose the major/minor points you want to highlight.
  6. Storyboard! This is a crucial step that we will talk more about later.
  7. Film and edit (if creating a video PSA).
  8. Show your PSA to others and get their reaction. This will show you things that you might need to change.


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