Zoo Animal Project: Radio Spot

5 Radio Spot Tips:

Know Your Audience

Start Strong

"Good radio copy is short. Don’t waste time with boring introductions or verbose explanations because most radio slots are short: Get straight to the point and start hammering the benefits.  “Hey Pandora listeners!” — it grabs the listener’s attention because, hey, they are listening to Pandora. Their ears will perk up"

An Awesome Voiceover

"...everything relies on the voice, tone, pace, variety, and emotion. The speaker needs to sound scared, excited, nervous, calm, etc. if that’s the feel of the commercial..."

Simple and Strong Call to Action

"What is the one thing you want them to do at the end of the radio commercial?"

Short

Between 20-30 seconds

Mr. Bunny. "5 tips to make your radio ads grab attention and sell." Bunny Inc. Blog, Bunny Inc., 4 Dec. 2014, voicebunny.com/blog/5-tips-make-radio-ads-grab-attention-sell/. Accessed 4 May 2018.