ELA 11 - Herd Mentality: PSA Videos

Public service announcement (PSA) videos are short, educational, and made to create awareness or change attitudes / behaviour on issues in the public interest.

01

Set Your Goal

Define the purpose of your PSA video, whether it’s raising awareness or changing perceptions.

02

Know Your Audience

Understand who your video is for and adapt your message to their preferences.

03

Craft Your Message

Convey a clear, simple message and one action you want viewers to take.

04

Define CTA and KPI

Decide the call to action (CTA) you want viewers to follow and the key performance indicator (KPI) to measure success.

05

Research

Use recent, accurate facts and statistics to back your message and build trust.

06

Script and Storyboard

Write a concise script with 3-5 key points. Plan visuals to enhance understanding. Storyboarding helps visualize shots. Remember, your PSA video aims to communicate effectively and prompt action.